Fiserv announces AppMarket launch
<img width="250" height="151" src="https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-250x151.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Fiserv introduces AppMarket" style="float: left; margin-right: 5px;" link_thumbnail="" loading="lazy" srcset="https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-250x151.jpg 250w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-700x422.jpg 700w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-768x463.jpg 768w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-120x72.jpg 120w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-245x148.jpg 245w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket-500x301.jpg 500w, https://www.leaprate.com/wp-content/uploads/2022/04/Fiserv-AppMarket.jpg 880w" sizes="(max-width: 250px) 100vw, 250px" /><p>David Albertazzi, Director, Retail Banking & Payments at Aite-Novarica Group, said:</p>
<blockquote><p>The efficacy of financial technology providers is now gauged not just by the strength of their individual solutions, but by the breadth and openness of the ecosystems they provide – by how easy they make it for clients to tap into an array of fintech solutions and providers. Fiserv is enabling its clients to leverage fintechs to differentiate their offerings and appeal to digital-first consumers.</p></blockquote>
<p>Niranjan Ramaswamy, vice president of Embedded Fintech at Fiserv, added:</p>
<blockquote><p>Last year, Fiserv reached a major milestone in our open finance initiative by publishing normalized APIs across our bank platforms through Developer Studio, giving developers the ability to integrate once and connect across multiple Fiserv cores. The launch of AppMarket is the next big step in fostering innovative collaboration between financial institutions and fintechs, to their mutual benefit, and to the benefit of consumers everywhere.</p></blockquote>
<p>AppMarket provides fintechs who offer their solutions on the app with access to thousands of financial institutions that partner with <a target="_blank" href="https://www.leaprate.com/tag/fiserv/" rel="noopener">Fiserv</a> and the millions of consumers they serve. The official announcement also noted that in the future fintechs will be able to connect with sponsor banks through AppMarket and select Fiserv services to boost their digital experiences, such as ledger-as-a-service and know-your-customer (KYC) as-a-service.</p>
<p>In the beginning of the year, <a target="_blank" href="https://www.leaprate.com/tag/fiserv/" rel="noopener">Fiserv</a> singed an agreement to acquire <a target="_blank" href="https://www.leaprate.com/payments/fiserv-sings-a-definitive-agreement-to-acquire-finxact/" rel="noopener">Finxact</a>, developer of a cloud-native banking solution.</p>
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